| 服装营销专业双语教学的实践与思考 |
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| 引用本文： | 郑喆.服装营销专业双语教学的实践与思考[J].数码设计:surface,2014(9):160-162. |
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| 作者姓名： | 郑喆 |
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| 作者单位： | 浙江理工大学服装学院,杭州310018 |
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| 基金项目： | 浙江理工大学2012年校级教育教学改革项目（2012ktzx8）：浙江理工大学2012年度校级全英文授课课程建设项目（QYKC1203）;浙江理工大学研究生教育教学改革研究项目（YKC-Z14004） |
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| 摘 要： | 文章在对服装营销专业的双语课程教学在经历了近十年的实践之后,进行了现状的分析和问题的查找,通过双语课题研究与教学改革实践,总结了理论与实践经验,提出了教学材料、教学方法与手段等解决方案。同时经过对授课对象的调研,课题组验证了改革的成效。
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| 关 键 词： | 双语教学 服装营销专业 教学方法 |
Practice and Thinking on Bilingual Teaching of Fashion Merchandise Management Courses |
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| Authors: | ZHENG |
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| Affiliation: | ZHENG Zhe ( College of Fashion, Zhejiang Sci-Tech University, Hangzhou, 310018, China ) |
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| Abstract: | After nearly ten years of practice in bilingual teaching in fashion merchandise management courses, this article analyses the problems arising from past teaching. After project research and teaching reform practice, it summarizes the theory and practice experience, and also puts forward the solutions such as teaching materials, teaching methods and means. And after the investigation and research of the students of the courses, the project verified the results of the reform. |
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| Keywords: | bilingual teaching fashion merchandise management major teaching methods |
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