| 视觉传达创意设计中发散思维技法的应用解析 |
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| 引用本文： | 刘璐.视觉传达创意设计中发散思维技法的应用解析[J].数码设计:surface,2014(5):40-43. |
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| 作者姓名： | 刘璐 |
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| 作者单位： | 湖南农业大学东方科技学院,长沙410126 |
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| 摘 要： | “发散思维”是实现“视觉传达”创造性表达的重要思维方法，思维多角度的扩展，让设计思路产生意想不到的转折。文章通过对“和田12法”的发散思维技法以及创意设计作品的规律进行分析、总结，探寻视觉传达创意设计技法的参考体系．以期实时、有效的实现设计的创新。
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| 关 键 词： | 视觉传达 创意设计 发散思维 技法 |
Applied Analysis of Divergent Thinking in Vision Communication Innovative Design |
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| Authors: | LiU Lu |
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| Affiliation: | LiU Lu ( Orient Science ＆ Technology College of Hunan Agricultural University, Changsha 410126,China ) |
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| Abstract: | Divergent thinking plays important role in realizing innovative expression of visiual communication and extending multi-angle thinking. It may bring about unexpected change to design ideas. This article is to explore the reference system of vision communication innovative design and make innovative design in efficient and effective way by using Hetian Twelve Law based on analysis and summary of the rules of innovative design works. |
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| Keywords: | visual communication innovative design divergent thinking technique |
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