| 基于消费需求的线下购物环境主题式设计 |
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| 引用本文： | 李颖.基于消费需求的线下购物环境主题式设计[J].数码设计:surface,2014(9):68-70. |
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| 作者姓名： | 李颖 |
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| 作者单位： | 安徽师范大学美术学院,安徽芜湖241000 |
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| 摘 要： | 专卖店是企业销售的终端,在体验经济与网络销售的影响下,专卖店室内设计的关注点从商品展示与销售转向顾客消费行为与心理需求,为顾客体验提供安全、舒适、记忆深刻的购物环境。
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| 关 键 词： | 专卖店 体验终端 主题式设计 |
Thematic Design of Offline Shopping Environment Based on Consumer Demand |
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| Authors: | LI Ying |
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| Affiliation: | LI Ying ( Art College, Anhui Normal University, Wuhu 241000, China ) |
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| Abstract: | Franchised stores are the terminal of enterprises＇ sales, under the effect of experience economy and online sales, the focus of indoor design of exclusive stores transfers from commodity display and sales to consumers＇ consumption behavior and psychological demand, providing consumer experience with safe, comfortable and memorable shopping environment. |
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| Keywords: | franchised store experience terminal theme design |
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