云南富滇银行市场发展模式研究

分析了云南富滇银行的市场发展模式,对富滇银行作了SWOT分析:从内部环境来看,富滇银行具有客户优势、企业自身优势、人才优势、产品服务优势和经营优势,但缺乏借鉴模式,不具有规模效应;从外部环境来看,存在区位机会、国家政策机会和政府的扶植机会,但也面临着大型国有银行和其他商业银行的激烈竞争。富滇银行通过业务特色化、发展品牌、找准目标客户、利用地缘优势走国际化道路,走出了一条自己的市场发展模式之路。

Research on Market Development Model of Yunnan Fudian Bank

The market development model of Yunnan Fudian bank was analyzed in this paper.SWOT a-nalysis of Fudian bank was done.The conclusion is that Fudian bank has the advantage from the internal environment,including customers,enterprise itselfl talent,products service and business.However,the Fudian Bank is lack of reference model or the scale effect.According to the external environment,there is opportunity of location,national policy and governments support.At the same time,Fudian bank also faces stiff competition from the large state-owned banks and other commercial banks.Using the business characteristics,brand development,identify target customers,and taken the road of internationalization, Fudian Bank has owned the way of its own market development model.