| 论广告设计的符号特性 |
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| 引用本文： | 吴国荣,戴珊珊.论广告设计的符号特性[J].包装工程,2005,26(4):157-159. |
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| 作者姓名： | 吴国荣 戴珊珊 |
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| 作者单位： | 南昌大学,南昌,330029;南昌大学,南昌,330029 |
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| 摘 要： | 基于符号学的角度,从符号学与广告设计的关系、在广告设计中的运用及特殊性来论述广告设计中的符号特性.提出了掌握好广告设计中符号的一些特性,包括认知性、限制性、求异性,能够更好的将符号学运用到广告设计中.
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| 关 键 词： | 广告设计 符号学 特殊性 |
| 文章编号： | 1001-3563(2005)04-0157-03 |
| 收稿时间： | 2004-12-24 |
| 修稿时间： | 2004年12月24日 |
Discussion on Symbol Characteristics of Advertisement Design |
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| WU Guo-rong,DAI Shan-shan.Discussion on Symbol Characteristics of Advertisement Design[J].Packaging Engineering,2005,26(4):157-159. |
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| Authors: | WU Guo-rong DAI Shan-shan |
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| Abstract: | The particularity of symbol in advertisements was discussed from the connection between semeiology and advertisement design, and its application and particularity in it, which is based on semeiology, Make good use of some particularities, include cognition, restriction and abnormality, semeiology can be applied better in advertisement design. |
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| Keywords: | Advertisement design Semeiology Particularity |
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