Attitude prototypes as determinants of attitude–behavior consistency.

Hypothesized that individuals determine their attitudes toward a social group by assessing their reactions to an imagined group representative who embodies the defining or central group characteristics—the prototypical group member. When they encounter a specific group member whose characteristics match well those of the "attitude prototype," individuals display attitude–behavior consistency; when the match is poor, they display attitude–behavior inconsistency. This proposition was tested in 2 experiments with 56 undergraduates: Ss completed questionnaires assessing their attitudes toward various groups, and later their behavior toward prototypical and unprototypical individuals of those groups was evaluated. In each experiment, the attitude–behavior relationship was greater in relation to prototypical than to unprototypical group members. Knowledge of an unprototypical group member had little or no effect on attitude prototypes. Rather, the unprototypical group member was dismissed as atypical, leaving the prototype intact to influence future social behavior. (34 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)