| 移动社交游戏的用户体验研究 |
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| 引用本文： | 赵雅鹏,李世国.移动社交游戏的用户体验研究[J].包装工程,2012,33(24):50-53. |
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| 作者姓名： | 赵雅鹏 李世国 |
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| 作者单位： | 江南大学,无锡214122;江南大学,无锡214122 |
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| 基金项目： | 2011 年度教育部人文社会科学研究规划基金项目（11YJA760037） |
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| 摘 要： | 以随着移动互联网的快速发展,移动社交游戏广受人们的关注与欢迎为启示,从现今用户心理需求切入,分析了2012 年2 款最火爆的移动社交游戏“Draw Something”和“CityVille Hometown”的用户体验,对比2 种类型的移动社交游戏特点,论述了移动社交游戏丰富用户游戏体验,增加社交体验模块的方法。在此基础上,提出了从增强游戏体验感、提升用户粘合度等角度丰富移动社交游戏的用户体验的设计方法。
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| 关 键 词： | 移动社交游戏 用户需求 用户体验 |
| 收稿时间： | 2012/5/25 0:00:00 |
| 修稿时间： | 2012/12/20 0:00:00 |
User Experience of Mobile Social Game |
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| ZHAO Ya-peng and LI Shi-guo.User Experience of Mobile Social Game[J].Packaging Engineering,2012,33(24):50-53. |
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| Authors: | ZHAO Ya-peng and LI Shi-guo |
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| Abstract: | With the rapid development of the mobile internet, mobile social game is very popular in the attention of people and welcome as revelation, and from the present into the psychological needs of users, it analyzed the 2012 annual two of the most popular mobile social game "Draw Something" and "CityVille Hometown" user experience, compared with two kinds of types of mobile social game characteristics, discussed the mobile social game rich user gaming experience, and increased social experience module method. Based on this, it put forward from strengthen game experience feeling, to improve user bonding degree angle which could enrich mobile social game user experience design method. |
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