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论美国产品研发中的“有控节余”策略
引用本文:黄敏然.论美国产品研发中的“有控节余”策略[J].北京机械工业学院学报,2001,16(1):66-70,81.
作者姓名:黄敏然
作者单位:北京机械工业学院工商管理分院!北京100085
摘    要:在信息经济时代,学习先进的产品研发管理模式是我国企业加强技术创新战略管理,提高研发水平的重要手段之一。通过介绍美国产品研发领域目前应用较多的“有控节余(controlled scrimping)策略,比较了美、日两国采用该策略产生的不同效果,从而提出了该策略对我国企业产品研发方面的借鉴意义。“有控节余”策略应该在我国企业新产品研发战略中占有一席之地,在采用该策略时应注意规避相应的风险;同时还应鼓励企业或相关机构对其进行深入研究,以期帮助我国企业实现缩短产品研发周期,降低研发成本,从而获取迅速投放市场的优势。

关 键 词:产品研发  市场成功率  “有控节余”策略  美国企业
文章编号:1008-1658(2001)01-0066-05

A discussion on the controlled scrimping strategy in American new product R&D
HUANG Min,ran.A discussion on the controlled scrimping strategy in American new product R&D[J].Journal of Beijing Institute of Machinery,2001,16(1):66-70,81.
Authors:HUANG Min  ran
Abstract:To Learn the advanced R&D management is a important way to enhance the technology innovation capability of our enterprises in information age. Introduce the controlled scrimping strategy which is applied widely in American new product R&D. Compare the results of adopting the strategy by American and Japanese companies. Propose that the controlled scrimping strategy have its position in the R&D management of our enterprises, and encourage the enterprises to adopt it to shorten the new product R&D period and reduce the new product R&D cost so as to quickly gain profit in the market.
Keywords:new product R&D  marketing success rates  controlled scrimping
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