| B2C电子商务模式下多渠道运作的库存策略分析 |
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| 引用本文： | 赵礼强,高燕.B2C电子商务模式下多渠道运作的库存策略分析[J].工业工程,2010,13(5). |
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| 作者姓名： | 赵礼强 高燕 |
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| 作者单位： | 1. 沈阳航空航天大学,经济与管理学院,辽宁,沈阳,110036
2. 武汉大学,设计研究院,湖北,武汉,430072 |
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| 基金项目： | 国家自然科学基金资助项目(70472032) |
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| 摘 要： | 随着电子商务技术的发展,制造商和零售商开辟电子市场,采取混合双渠道策略来分销产品。针对B2C电子商务模式下的3种渠道结构,运用报童模型研究了3种渠道结构下的库存运作策略,通过数值算例研究比较了3种库存运作模式下制造商、零售商以及供应链系统的利润水平,并分析了需求不确定性程度对制造商、零售商最优库存的影响。
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| 关 键 词： | 电子渠道 多渠道销售 库存决策 |
Analysis of Inventory Strategy in Multi-Channel under B2C E-Commerce |
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| Zhao Li-qiang,Gao Yan.Analysis of Inventory Strategy in Multi-Channel under B2C E-Commerce[J].Industrial Engineering Journal,2010,13(5). |
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| Authors: | Zhao Li-qiang Gao Yan |
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| Affiliation: | Zhao Li-qiang1,Gao Yan2 (1.School of Ecconomy & Management,Shenyang Aerospace University,Shenyang 110136,China,2.Design and Research Institute,Wuhan University,Wuhan 430072,China) |
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| Abstract: | In an e-commerce environment,manufacturers and retailers can sell products in a hybrid-channel mode.Mathematical models are developed for three patterns of product selling channels under B2C e-commerce environment,respectively.With these models,inventory strategies are analyzed,and optimal inventory strategies are obtained for both manufacturers and retailers.The effect of demand uncertainty on the optimal inventory strategies is also discussed.A numerical example is presented to show the application of the... |
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| Keywords: | e-marketing multi-channel marketing inventory strategy |
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