| 报纸版面的传播功效探微 |
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| 引用本文： | 潘云华.报纸版面的传播功效探微[J].浙江理工大学学报,2000,17(1). |
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| 作者姓名： | 潘云华 |
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| 作者单位： | 浙江工程学院宣传部!浙江杭州310033 |
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| 摘 要： | 版面是报纸传播信息的物化形态 ,虽然它是传播内容的一种表现形式 ,但在整个传播过程中起着能动作用。本文将版面置于传播过程之中 ,结合传播学理论 ,考察版面所特有的传播功效
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| 关 键 词： | 报纸版面 传播功效 |
On News Communication Function of the Newspaper Layout |
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| PAN,Yun,hua.On News Communication Function of the Newspaper Layout[J].Journal of Zhejiang Sci-tech University,2000,17(1). |
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| Authors: | PAN Yun hua |
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| Abstract: | Layout is a physical form for communicating information in newspaper.Though it serves as an expression form for news communication,it plays a dynamic role in the whole process of news communication.This paper studies the peculiar function of layout in news communication by means of putting layout into the process of news communication and using the theories of news communication. |
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| Keywords: | Newspaper layout News communication function |
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