基于新实用主义美学理念的旅游纪念品的设计研究

目的 旅游纪念品作为旅游经济模式下的必然产物,是实现区域旅游行业跨越式发展的催化剂和动力.借助新实用主义的美学理念,加强旅游纪念品的艺术感与实用性的融合发展,对当下旅游纪念品的设计、提升旅游纪念品的文化内涵具有重要意义.方法 具体可通过以下途径展开策略性思考.第一,前期树立文化品牌,再进行合理地设计与开发;第二,找准产品定位,锁定旅游纪念品的不同消费群体;第三,创设艺术情境,拉动旅游纪念品的欣赏与消费;第四,注重旅游纪念品的全方位包装,努力打造独一无二的旅游纪念品.结论 基于新实用主义美学理念的旅游纪念品设计,必须不断吸收人类艺术史的实践成果,创造人类文化新的审美趣味,从而满足大众日益增长的审美需要,为文化产业发展提供重要的物质支撑.

Design of Tourist Souvenirs Based on the New Pragmatic Aesthetic Concept

As an inevitable product of tourism economic model, tourist souvenirs are the catalyst and power to realize the leapfrog development of regional tourism industry. With the help of the aesthetic concept of new pragmatism, strengthening the integration of artistic sense and practical development of tourism souvenirs is bound to be of great significance to the design of current tourism souvenirs and the enhancement of the cultural connotation of tourism souvenirs. The following approaches can be used to carry out strategic thinking. Firstly, a cultural brand was established in the early stage and then reasonable design and development were carried out. Secondly, the product positioning was identified to target different consumer groups of tourist souvenirs. Thirdly, the artistic situation was created to stimulate the appreciation and consumption of tourist souvenirs. Fourthly, attention was paid to the comprehensive packaging of tourist souvenirs to strive to create unique tourist souvenirs. The design of tourist souvenirs based on the new pragmatic aesthetic concept must constantly absorb the practical results of human art history, create new aesthetic taste of human culture, so as to meet the growing aesthetic needs of the public and provide important material support for the development of cultural industry.