| 具有地区零售饱和度限制的竞争型零售网点选址模型 |
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| 引用本文： | 杨珺,张敏,刘婵媛.具有地区零售饱和度限制的竞争型零售网点选址模型[J].工业工程与管理,2006,11(1):32-36. |
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| 作者姓名： | 杨珺 张敏 刘婵媛 |
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| 作者单位： | 华中科技大学,管理学院,湖北,武汉,430074 |
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| 摘 要： | 零售网点的选址在零售业经营决策中占有至关重要的地位.研究了零售网点选址的两个关键影响因素,即零售引力法则和零售饱和指数;综合分析了两个因素对零售网点选址决策的影响.在考虑零售引力法则和零售饱和度的基础上,建立了竞争型零售网点选址的二次规划模型,并给出MaX-Min蚂蚁算法,最后通过具体的算例与全枚举法作了比较.结果表明,该模型和算法可以用于零售网点的选址决策中,并能够有效地得到问题的近似解.
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| 关 键 词： | 选址 竞争 地区 饱和度 |
| 文章编号： | 1007-5429(2006)01-0032-05 |
| 收稿时间： | 2004-12-05 |
| 修稿时间： | 2005-11-10 |
The Retail Stores' Competitive Location Problem with Retail Regional Saturation |
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| YANG jun,ZHANG Min,LIU Chan-yuan.The Retail Stores'''' Competitive Location Problem with Retail Regional Saturation[J].Industrial Engineering and Management,2006,11(1):32-36. |
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| Authors: | YANG jun ZHANG Min LIU Chan-yuan |
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| Affiliation: | Department of Management Science, Huazhong University of Science and Technology, Wuhan 430074, China |
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| Abstract: | The retail stores location decision is vital for the retail management.This paper first analyzed two effective factors: rule of gravitation and retail regional saturation,then formulated the retail stores' competitive location quadratic model with retail regional saturation.The maX-min ant algorithm to solve this model was developed and computational experiment was described by comparing maX-min ant algorithm with enumeration.It shows that this model and algorithm can apply to retail stores' location decision,and can efficiently obtain an approximate solution. |
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| Keywords: | location competition region saturation |
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