Implicit learning and generalization of the "mere exposure" effect.

Reports 2 experiments that examined the generalization of the "mere exposure" effect. Both experiments demonstrated that positive affect, produced by repeated viewing of a set of stimuli, generalizes to previously unseen stimuli that are similar to the exposed stimuli along certain abstract dimensions. Exp I, with 82 Ss, used letter strings constructed according to a complex rule system. Positive affect attributable to exposure generalized to novel letter strings that obeyed the rule system. Affective generalization was related to Ss' judgments of whether the novel strings obeyed the rule system. Exp II (40 Ss), in which the stimuli were complex visual patterns created by distorting standard forms, yielded an orderly gradient of affective generalization to novel patterns at varying levels of distortion. Results indicate that the exposure effect behaves in a manner similar to "implicit" concept learning and rule induction. The generalization techniques developed here provide a novel method for studying the affective processing of stimuli. (19 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)