| 老年旅游消费市场和消费行为研究 |
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| 引用本文： | 邓隽.老年旅游消费市场和消费行为研究[J].湖北工业大学学报,2008,23(6). |
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| 作者姓名： | 邓隽 |
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| 作者单位： | 湖北工业大学管理学院,湖北,武汉,430068 |
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| 摘 要： | 对老年旅游消费市场的特点进行了分析,从生理和心理角度探讨了老年旅游消费行为特点,在此基础上,提出了开发老年旅游市场的策略,包括产品策略、价格策略、渠道策略、促销策略、服务策略等。
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| 关 键 词： | 老年旅游 消费市场 消费行为 |
A Study of Chinese Elderly Tourism Market and Consumer Behavior |
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| DENG Jun.A Study of Chinese Elderly Tourism Market and Consumer Behavior[J].Journal of Hubei University of Technology,2008,23(6). |
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| Authors: | DENG Jun |
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| Affiliation: | DENG Jun(School of Management; Hubei Univ.of Technology; Wuhan 430068; China); |
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| Abstract: | This paper analyzes the characteristics in the elder tourism market and discusses the olds′ consumer behavior according to psychology and physiology,which provides reference to exploiting the senior tourists market,including some aspects of marketing tactics,such as product,price,promotion,place and service. |
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| Keywords: | elder travel consumer market consumer behavior |
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