| 关联规则在房地产广告媒体选择中的应用 |
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| 引用本文： | 杨洪涛,李桂君.关联规则在房地产广告媒体选择中的应用[J].计算机工程与应用,2006,42(5):230-232. |
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| 作者姓名： | 杨洪涛 李桂君 |
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| 作者单位： | 1. 华东理工大学工商经济学院,上海,200237
2. 中央财经大学投资经济系,北京,100081 |
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| 基金项目： | 华东理工大学校科研和教改项目 |
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| 摘 要： | 针对目标客户群选择合适的广告媒体,可以用较低的广告费用获得较好的广告促销效果。论文提出了将关联规则挖掘应用于广告媒体选择的观点,对房地产公司决策型关系数据库中的属性转换问题进行了研究,用一种快速关联规则挖掘算法对房地产公司决策型关系数据库进行了挖掘,得出了一些规则。
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| 关 键 词： | 数据挖掘 关联规则 房地产 广告 |
| 文章编号： | 1002-8331-（2006）05-0230-03 |
| 收稿时间： | 2005-04 |
| 修稿时间： | 2005-04 |
Application of Association Rules to Selecting Real Estate Advertisement Media |
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| Yang Hongtao,Li Guijun.Application of Association Rules to Selecting Real Estate Advertisement Media[J].Computer Engineering and Applications,2006,42(5):230-232. |
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| Authors: | Yang Hongtao Li Guijun |
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| Affiliation: | 1.School of Business and Economics,East China University of Science and Technology,Shanghai 200237; 2.Department of Investment,The Central University of Finance and Economics,Beijing 100081 |
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| Abstract: | Selecting suitable advertisement media according to target customers,is helpful to achieve a preferable promotion effect at a lower fee.The idea of applying association rules to selecting ad media is brought out.The author studies the problem on the transaction of attributes in real estate corporation decisive relationship database,mines the relationship database with a fast algorithm for mining of association rules and attains some rules. |
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| Keywords: | data mining association rules real estate advertisement |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
