| Web挖掘在电子商务中的应用 |
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| 作者单位： | 湖南女子职业大学现代教育技术中心 湖南长沙410004 |
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| 摘 要： | 如何从海量的Web数据中发现有用的知识是一个迫切需要研究的课题,因此,Web挖掘应运而生,成为一个全新的研究领域。Web挖掘就是从Web文档和Web活动中抽取潜在的有用模式和隐藏信息。随着电子商务的发展,Web挖掘进入了一个新的应用领域,介绍了Web挖掘技术在电子商务中的具体应用,运用Web挖掘技术对Web数据进行挖掘,了解客户的行为,从而调整站点结构、市场策略等,使电子商务活动具有针对性。
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| 关 键 词： | Web挖掘 电子商务 数据挖掘 |
The Application of Web Mining in the Electronic Commerce |
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| Authors: | SONG Yan LIU Shao-hua |
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| Abstract: | How to discover the useful knowledge from the large number of web data is an urgent subject to research.So here comes the web mining technology and it becomes a totally new research area.The goal of web mining is to discover the access pattern and hidden information from the huge collection of documents plus hyperlink information,access and usage information.With the development of electronic commerce,the application of web mining enters into a new area.Introduces the application of web mining technology in electronic commerce,the user's behavior can be discovered by applying Web mining technology on Web data,In addition,the site structure,marketing strategies can be modified according to the discovered knowledge. |
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| Keywords: | Web mining Electronic commerce data mining |
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