中国宽带应用产业发展状况分析

宽带应用是指基于宽带互联网的增值服务。随着网络技术的发展和宽带接入的普及,我国宽带应用产业已经取得了较大发展,宽带应用产业将成为互联网产业发展的主导和趋势。宽带应用产业的发展环境良好,市场规模高速增长,一批宽带应用服务提供商的收入迅速提高,规模迅速壮大,少数企业占有大部分市场份额,产业的市场格局趋于成熟。文章分析了我国宽带用户的特征,并对宽带应用服务商如何根据用户特征制定发展策略提出了具体建议。

Analysis of Development Situation of Chinese Broadband Application Industry

Broadband application is one kind of value-added services based on broadband Internet. With the popularization of broadband access and the development of network technology, broadband application industry has made great progress in China and will play a leading role in Internet industy. Market size rises rapidly, many broadband application providers grow sharply, and industrial pattern has taken shape in good environment. Besides, the paper analyses the characters of broadband application users, and presents some service tactics to providers.