标志在视像设计中的动态演绎

在品牌的视像媒体宣传中,标志的动态设计无疑是至关重要的环节,对此课题的研究与探讨也日益受到业界的关注。文章从时空关系、辅助图形的衬托、声音切入、表现手法这四个方面进行分析,阐述标志在视像设计中动态演绎的特点,并指出其形式为图形内涵延伸提供广阔空间的实质。

Dynamic Representation of Logo in Video Design

In the video media publicity for brand,the logo dynamic design is an important part undoubtedly,which caused the attention of research and discussion more and more in design fields.From the four aspects which are space-time relations,setting off by auxiliary graphic,cutting into by sound and representation,the article analyses the dynamic design characteristics of logo in video,pointing out the substance that extensive space is provided for the graphic connotation expension by dynamic forms.