论购物袋装饰图形的实用性与公益性的结合

富有创意的装饰图形的设计,能不同程度地改变购物袋的品位、档次。本文希望通过对购物袋上装饰图形的分析研究,折射出视觉传达的内涵,并以此说明装饰图形的设计是提高购物袋视觉传达力的关键,其目的是以公益广告图形中赋予的文化底蕴和自然状态感动观者的眼睛,触发人们对存在于形式之中某种情景的感动。将实用性与公益性相结合,为更好地探索购物袋上装饰图形设计的创新,寻求一种最合理化、最人性化的表现形式。

Discussion about the Combination of Practicability with Public Welfare in Graphics Design for Shopping Bags

The creative design of the Decorative graphic,to some degrees,can change the grade and level of shopping bags.This article hopes to reflect the meaning of visual communication according to the analysis of decorative graphics,and explain the key to improve the power of shopping bags’ visual communication,which can move the viewer’s eyes by the culture and nature of public service ads.With a combination of practicality and public benefit,in order to explore the decorated innovative graphic design on shopping bags better,it seeks for the most rational and humanized expressing way.