嗅觉符号在平面广告中的应用初探

人类有五种感觉:视觉、听觉、触觉、嗅觉和味觉,其中嗅觉是最神秘的一种感官。人们在每天的工作、生活中接触最多的是各种图像、文字和声音,它们带给人们的是视觉和听觉上的感受,我们生活中80%的信息是通过视觉和听觉感官接收的。文章结合符号学的知识,从嗅觉感官入手,初步探讨了嗅觉符号及其在设计中的应用。气味作为一种符号,成为平面广告设计的可能。

Primary Research on Olfactory Symbol and Its Application into Advertising

Human beings have five senses:sight,hearing,touch,smell and taste,but smell is the most mysterious sense.In the daily work and life,all kinds of images,texts and sounds are always around us,they bring the visual and auditory experience to us,and 80% of information in people’s lives just comes from the visual and auditory senses.In combination with the knowledge of semiotics,this article starts from the smell sense to investigate the olfactory sign and its design preliminarily.As a symbol,smell is possibility to be an advertising.