中粮重码“长城”抗张裕 “藩镇”不服一切白搭

<正> 长城葡萄酒品牌虽归属于中粮集团,但分别由位于河北张家口沙城的中国长城葡萄酒酿酒公司、河北昌黎的华夏葡萄酿酒有限公司和山东烟台的烟台中粮葡萄酿酒有限公司使用。这3家“藩镇”被习惯称为沙城长城、华夏长城和烟台长城。 这是怎么回事?原来,中粮从20世纪80年代开始建立自己的葡萄酒基地。1983年,中粮集团、香港远大酒业和张家口酿造公司在河北张家口市沙城成立了中国长城葡萄酒有限公司,生产“长城”牌葡萄

Coming Battle In Wine Industry

As the earliest wine brewer, "Great Wall'series wine has won favorable comments in China, even all over the world. However, "Great Wall'brand belong to COFCO, but it is separately used by its three subsidiaries. Undoubtedly, this disorder development provides an opportunity for the Changyu Wine that is another established and reputable brand in China. To change this disadvantage, the leaders think over way out that is integrating the three "Great Wall" into one big "Great Wall". However, to achieve the complete integrating like "Changyu" and forming a uniform and powerful "Great Wall"need patience and time, more haste, less speed!