| 登封紫云山文化旅游规划开发项目的SWOT分析 |
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| 引用本文： | 郑卫国,王晓冬. 登封紫云山文化旅游规划开发项目的SWOT分析[J]. 山西建筑, 2011, 37(19): 9-11 |
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| 作者姓名： | 郑卫国 王晓冬 |
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| 作者单位： | 1. 焦作煤业(集团)有限责任公司计划处,河南,焦作,454000
2. 煤炭工业郑州设计研究院有限公司,河南,郑州,450000 |
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| 摘 要： | 采用SWOT分析法分析了登封市紫云山风景名胜区规划所面临的优势、劣势、机遇和挑战,并根据分析结论提出了应对策略,包括政府主导策略,旅游城镇化战略及产品营造与应对策略三方面内容。
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| 关 键 词： | SWOT分析法 风景名胜区 应对策略 |
On SWOT analysis of cultural tourism planning and developing program of Ziyun mount in Dengfeng |
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| ZHENG Wei-guo,WANG Xiao-dong. On SWOT analysis of cultural tourism planning and developing program of Ziyun mount in Dengfeng[J]. Shanxi Architecture, 2011, 37(19): 9-11 |
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| Authors: | ZHENG Wei-guo WANG Xiao-dong |
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| Affiliation: | ZHENG Wei-guo WANG Xiao-dong |
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| Abstract: | The paper adopts SWOT analysis method to analyze the advantages and disadvantages for the planning of the scenic spots of Ziyun mount of Dengfeng and its opportunities and adversities,and points out the respective strategies according to the analysis＇ conclusion,including the government-oriented strategy,the tourism urbanization strategy,and product establishment and its strategy. |
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| Keywords: | SWOT analysis method scenic spot respective strategy |
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