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| 浅谈企业的营销能力 | |
| 引用本文： | 曾开锋. 浅谈企业的营销能力[J]. 福建轻纺, 1997, 0(9): 8-9 |
| 作者姓名： | 曾开锋 |
| 作者单位： | 福建化纤化工厂!366000 |
| 摘 要： | 本文根据企业的实践，阐述了企业应在提高把握市场信息能力，建立营销体系，队伍建设、加强服务等方面强化企业的营销能力。 |
| 关 键 词： | 企业 营销体系 营销管理 |
A Brief Discussion of the Marketing for the Enterprises |
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| Zeng Kaifeng. A Brief Discussion of the Marketing for the Enterprises[J]. The Light & Textile Industries of Fujian, 1997, 0(9): 8-9 | |
| Authors: | Zeng Kaifeng |
| Abstract: | This paper discusses on the basis of the practice of the enterprises the necessity of enhancing the marketing ability of an enterprise through collecting and handling the marketing information, through establishing a marketing system, strengthening the marketing personnel and perfecting the service. |
| Keywords: | market marketing information service |
| 本文献已被 CNKI 维普 等数据库收录！ | |