民生新闻:传媒本性的回归

民生新闻以其“平民视角”、“民生内容”、“民本取向”而实现了由宣传本位向传媒本性的回归,赢得广大民众的共鸣。“人文关怀”精神是民生新闻的基本精神,背离了这种精神,单纯追求经济利益,就会导致民生新闻的,这样既蒙蔽了民众,也不利于民生新闻的可持续发展。民生新闻包含了培养公民意识和倡导公共意见表达的积极因素,这些因素是中国社会民主化进程中的重要基础。民生新闻的理想目标正是成就民主的社会秩序。

News about People''''s Livelihood: The Return to the Nature of Mass Media

News about people's livelihood,characteristic of its grassroot standpoint,concern about people's livelihood,and the guiding principle of serving the common people,has achieved the return from the propaganda guideline to the nature of mass media,and thus is quite popular with the people.Humanistic care is regarded as a basic spirit of news about people's livelihood,and deviation from this spirit and blind seek of economic profits can lead to its degeneration,which is not only to deceive the public,but is no good for the continuous development of this news category.News about people's livelihood contains positive factors as fostering citizen consciousness and promoting expression of public opinions,which constitute two major fundamental elements to the China's progress to social democracy.The ideal objective of news about people's livelihood is to establish democratic social order.