我国监理企业品牌的塑造

随着国内外市场的全面融合,国外一批优秀的项目咨询公司必将进入中国市场,面对竞争日益激烈的工程咨询市场,我国监理企业应该抓住机遇,迎接挑战,努力塑造自己的企业品牌.文中简要分析了我国监理企业品牌塑造现状及存在的问题,同时从时代要求、提高企业核心竞争力、提高监理社会地位等方面,论述了塑造监理企业品牌的重要意义.从加强品牌意识,树立品牌资产观念;加强企业自身建设,提高服务意识;严格要求、规范管理,提高服务水平;加强人才培养,提高从业人员的素质;建立先进经营战略,提高企业竞争力等方面提出了塑造监理企业品牌的途径.

Creating a Brand of Project Management Enterprise

With the mixing of internal and international markets, many excellent foreign project management companies will invest in China. Facing the increasingly drastic competition of project management market, China's project management enterprise must catch the opportunity, accepting the challenge and creating a brand. In this paper, the present situation and problems of creating a brand of project management enterprise in China are analyzed. It brings forward the ways of creating management enterprise brand through intensifying consciousness of brand, building up a conception of brand capital, strengthening the construction of enterprise, improving consciousness of service, managing strictly and canonically, enhancing the service and improving staff training, setting up advanced management strategy and enhancing competition of enterprise.