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| 我国中小非织造布企业面临的问题及对策研究 | |
| 引用本文： | 杨雪莲. 我国中小非织造布企业面临的问题及对策研究[J]. 河南机电高等专科学校学报, 2008, 16(6): 59-60 |
| 作者姓名： | 杨雪莲 |
| 作者单位： | 河南机电高等专科学校经济贸易系,河南,新乡,453002 |
| 摘 要： | 文章就我国中小非织造企业在发展过程中所面临的规模小、资金少、产品结构不合理等问题做了简单的探讨。认为中小非织造布企业要想进一步发展，就要增加新的生产线；加强自身的品牌建设；重视关系营销，建立研发和分销联盟；不断调整产品结构，增加产品的附加值；进一步开拓国际市场。 |
| 关 键 词： | 非织造布 中小企业 发展对策 |
Problems and Strategy Study on the Small and Medium-sized Nonwoven Enterprises in Our Country |
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| YANG Xue-lian. Problems and Strategy Study on the Small and Medium-sized Nonwoven Enterprises in Our Country[J]. Journal of Henan Mechanical and Electrical Engineering College, 2008, 16(6): 59-60 | |
| Authors: | YANG Xue-lian |
| Affiliation: | YANG Xue-lian(Economic , Trade Department,Department of Henan Mechanical , Electrical Engineering College,Xinxiang 453002,China) |
| Abstract: | This essay discusses on the problems that small and medium-sized nonwoven enterprises in our country are facing,such as small scale,lack of money,the irrational structure in products and so on.After research,we find that to get further development,these small and medium-sized nonwoven enterprises will have to increase their production lines;strength then their construction in brand;make an emphasis on relationship marketing,build R$D and distribution Alliance;adjust the product structure continuously to inc... |
| Keywords: | nonwovens small and medium-sized enterprises developing strategy |
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