| 中国古镇旅游推广模式的设计 |
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| 引用本文： | 郑卫东,张宇红. 中国古镇旅游推广模式的设计[J]. 家具, 2014, 0(5): 57-61 |
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| 作者姓名： | 郑卫东 张宇红 |
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| 作者单位： | 江南大学设计学院; |
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| 摘 要： | 古镇是中国悠久文化的见证者,具有高度的历史人文价值,但千篇一律的旅游推广模式给古镇带来了不良影响。笔者从古镇旅游推广模式的角度分析造成现状的原因,着重比较国内外推广模式的优劣,进而提出相应推广模式的一般性的建议旅游推广模式对古镇旅游、古镇保护和古镇蕴含的文化推广是非常重要的。不应完全独立的使用各种理论的推广模式,应因地制宜的选择、改造和组合推广模式,并在使用过程中灵活的调试,才是古镇旅游推广的正确途经。
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| 关 键 词： | 古镇 推广模式 主题 文化 体验 |
Study on Tourism Promotion Model Design of Chinese Ancient Town |
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| ZHENG Weidong,ZHANG Yuhong. Study on Tourism Promotion Model Design of Chinese Ancient Town[J]. Fumiture, 2014, 0(5): 57-61 |
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| Authors: | ZHENG Weidong ZHANG Yuhong |
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| Affiliation: | ( Jiangnan University, School of Design, Wuxi 214122, China) |
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| Abstract: | As the witness of Chinese traditional culture,ancient town possesses high value of history and humanities.The stereotyped promotion model brings negative influence to different ancient town.The reason of current situation from the perspective of promotion model together with the advantages and disadvantages of promotion model at home and abroad were analyzed in the paper.Finally,the suggestions of promotion model were put forward by the authors. |
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| Keywords: | ancient town promotion model theme culture experience |
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