推动地域文化产业发展 促进地域文化传承——以地域文化在旅游纪念品中的开发及营销为例

丰富的地域文化内涵则是旅游纪念品最大特征,在宣传地域文化、推动地方经济发展中旅游纪念品起到重要作用。在全球化快速发展进程中,维持地域文化的独特之处至关重要,这需要以创意迎合市场为目标,通过展现特色文化、传承历史文化、发扬民族文化、实行科技文化协同发展等方式,将抽象的地域文化优秀元素应用到具象的旅游纪念品之中,以新的产业化推广传统文化,发展以旅游文创产品为主线的文化产业,建立文化产业体系,打造地域文化品牌还需实现现代旅游纪念品与传统文化融合,塑造具有当地特色的知名文化品牌,形成地域文化品牌营销战略

Promotion of Regional Cultural Industry Development and Regional Cultural Inheritance --The Application of Regional Culture in the Tourism Souvenirs Development and Marketing

Featured by abundant regional culture, tourist souvenirs play an important role in the promotion of regional culture and local development. In the process of rapid globalization development, maintaining the unique regional culture is of great importance. The realization of adding abstract and excellent elements of regional culture into the tourist souvenirs, carrying forward traditional culture with new forms, developing cultural industry system featured with cultural and innovative products as well as building local cultural brand can be achieved by polishing innovative idea originated by market and coordinating with the preservation of distinctive culture, historic culture, national culture and high-tech culture as well. Furthermore, culture integration between modern tourist souvenirs and traditional culture could be realized by building famous and unique local brand and formulating local brand marketing strategy.