基于用户感性需求的数据线收纳产品设计

目的 以数据线收纳产品为研究对象，从用户感性需求角度出发，探索感性工学在数据线收纳产品设计中的应用研究。方法 基于用户感性需求的理论知识，从感知、认知、情感3个层面收集用户对数据线收纳产品的感性词汇，分别筛选并确定各层面的感性词汇，随后选取具有代表性的产品样本，运用语义差异（SD法）量表问卷建立感性意象空间，量化用户对产品的感性需求，收集问卷数据，并用因子分析法进行定量分析，得出用户感性意象偏好。结论 通过收集用户感性需求，并通过因子分析法的定量分析，得出用户关注度较高的3个感性词汇，即分别代表了用户在感知、认知、情感3个层面上的感性偏好，再结合样本解析用户感性意象与产品要素的关联，归纳总结出数据线收纳产品在感知、认知、情感3个层面的设计要点，最后基于设计要点进行产品方案设计。

Product Design for Data Cable Storage Based on User's Perceptual Needs

This paper aims toexplore the application of perceptual engineering in data cable storage products design from the perspective of user''s perceptual needs by taking data cable storage products as the research object. Based on the theoretical knowledge of users'' perceptual needs, we collected users'' perceptual vocabulary for data cable storage products from the three levels of perception, cognition, and emotion, and then filtered and determined the perceptual vocabulary for each level. A representative sample of products was then selected. Using the Semantic Differences (SD) scale questionnaire to establish the perceptual imagery space, quantified users'' perceptual needs for products, collected questionnaire data, and analyzed it quantitatively using factor analysis to obtain users'' perceptual imagery preferences. By collecting users'' perceptual needs and analyzing them quantitatively through factor analysis, we found three perceptual words that users pay more attention to, which represent users'' perceptual preferences on the three levels of perception, cognition, and emotion respectively. And then we analyze the association between user''s emotional imagery and product elements with the sample, and summarize the design points of data cable storage products in the three levels of perception, cognition, and emotion. Finally, we design the product based on the design brief.