The dual nature of prior computer experience: More is not necessarily better for technology acceptance

It is often presumed that individuals with greater computer experience will easily adopt new or updated replacements of existing information technology. To examine this assumption, this study reviews prior computer experience research, identifies two key dimensions of computer experience i.e. computer use and computer proficiency and evaluates their effects individually. Analysis of survey data from 737 respondents using structural equation modeling indicates that each dimension had differential effects on behavioral intentions to use a newly introduced internet-based technology with computer use having curvilinear effects on adoption intentions. Implications for research and practice are discussed.