| 明代书坊主的推销手段在通俗小说传播上的运用 |
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| 引用本文： | 芦宇苗.明代书坊主的推销手段在通俗小说传播上的运用[J].徐州工程学院学报,2006,21(4):31-33. |
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| 作者姓名： | 芦宇苗 |
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| 作者单位： | 徐州工程学院,江苏,徐州,221008 |
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| 摘 要： | 明中叶,通俗小说泛传播,书坊主的作用是不容忽视的。为了扩大通俗小说的传播,书坊主们通过多种手段打开销路,扩大市场。书坊的这些做法在客观上起到了扩大通俗小说影响的作用。
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| 关 键 词： | 书坊主 推销手段 通俗小说 |
| 文章编号： | 1673-0704（2006）04-0031-03 |
| 收稿时间： | 2005-09-18 |
| 修稿时间： | 2005年9月18日 |
The Promotion Policy about the Merchant of Literature on Popular Fiction in Ming Dynasty |
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| LU Yu-miao.The Promotion Policy about the Merchant of Literature on Popular Fiction in Ming Dynasty[J].Journal of Xuzhou Istitute of Technology,2006,21(4):31-33. |
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| Authors: | LU Yu-miao |
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| Abstract: | The popular fiction spread widely in Ming dynasty,and the affect of the merchant of literature was very important.In order to spread,the merchant used many methods that have extended the popular fiction. |
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| Keywords: | Merchant of literature Promotion policy Popular fiction |
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