我国酒文化与民俗体育文化融合发展的研究分析

民俗促进体育传承,体育传承反哺民俗,为了更好地促进体育传承与酒文化之间的融合发展,本文从少数民族角度出发研究少数民族体育传承与酒文化的融合与发展问题。分别以体育传承和酒文化在养生中、礼仪中和日常中的联结三方面分析民族民俗体育传承与酒文化的联结情况。依据分析结果,得出传统体育传承与酒文化的融合与发展的主要体现为:传统体育和祭祀用酒文化融合与发展、传统体育和庆贺性节日用酒文化融合与发展、传统体育和社交娱乐性节日用酒文化融合与发展、武术传承与酒文化的融合与发展四方面,并一一进行分析。现代体育和酒文化融合与发展的主要体现为体育活动为载体时酒文化的融合、体育项目为载体时酒文化的融合、体育赛事为营销诉求时酒文化的融合三方面。通过体育传承与酒文化之间的融合与发展分析,力求为相关产业发展提供理论支撑。

Integrated Development of Liquor Culture and Folk Sports in China

Folk custom promotes sports inheritance and sports inheritance feeds back folk custom as well.In order to advance the integrated development of folk sports and liquor culture,the connections between folk sports and liquor culture were analyzed from three aspects including healthcare,etiquette,and daily life.The integrated development of traditional folk sports and liquor culture mainly presented in four aspects as follows:the integration of traditional folk sports and sacrificial liquor culture,the integration of traditional folk sports and festival liquor culture,the integration of traditional sports and social entertainment liquor culture,and the integration of martial arts inheritance and liquor culture.The integrated development of modern sports and liquor culture mainly presented in three aspects as follows:liquor culture with sports activities as the carriers,liquor culture with sports events as the carriers,and liquor culture in market promotion during sports contest.The research provided theoretical support for the development of the related industries.