基于RBV视角的烟台葡萄酒文化旅游产业竞争力研究

烟台作为中国最大的优质葡萄酒酿造产区,是葡萄酒文化旅游产业的发祥地之一,提升烟台葡萄酒文化旅游产业的竞争力,能够增强区域发展的新动能,推动烟台经济从高速发展向高质量发展转换。通过对烟台葡萄酒文化旅游产业竞争力现状进行研究,发现区域依赖性使其产业竞争力受制于资源状况,以基础资源论(RBV)视角对烟台葡萄酒文化旅游园区资源进行分类,整合葡萄酒文化旅游园区资源竞争力机制。结合资源现状给予提升烟台葡萄酒文化旅游产业竞争力的针对性建议,以吸引更多游客参与。

Competitiveness Study of Wine Culture-Oriented Tourism Industry in Yantai Based on RBV

As the largest high-quality wine producing area in China,Yantai is one of the birthplaces of wine culture-oriented tourism industry.Enhancing the competitiveness of wine culture-oriented tourism industry in Yantai could improve the new kinetic energy of regional development,and promote the transformation of Yantai’s economy from high-speed development to high-quality development.Through the research on the current competitive situation of wine culture-oriented tourism industry in Yantai,we found that its industrial competitiveness was restricted by the regional resource situation.The wine culture-oriented parks in Yantai were classified based on the resource-based view(RBV),and the resource competition mechanism of wine culture-oriented parks was integrated.Based on the current situation of resources,we put forward some advices for enhancing the competitiveness of wine culture-oriented tourism in Yantai,so as to attract more consumers.