关于乳酸饮料消费的市场调查分析

本研究通过消费市场调查,发现青少年是乳酸饮料的主要消费群体,消费者对乳酸饮料的购买品牌相对比较集中,更喜欢的口味是原味,对消费者购买影响最大的因素是广告宣传,品牌效应也不可忽视,而明星代言、价格等因素影响相对较小。

Marketing Survey on the Consumption of Lactic Acid Beverage

Lactic acid beverage,currently as an important kind of milk products and the one point of profit growth of the dairy enterprises,was one significant power to lead the dairy enterprises out of the predicament after the industry crisis in 2008.Consumer marketing survey was carried out in the study and the result indicated that the young people were the major consumers of lactic acid beverage,the brands were relatively concentrated and the original flavor was preferred.The greatest impact on consumer buying be...