| 突破性产品是造型、技术和价值的有机结合 |
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| 引用本文： | 杨明,张涛,易俊.突破性产品是造型、技术和价值的有机结合[J].广西机械,2012(9):148-151. |
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| 作者姓名： | 杨明 张涛 易俊 |
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| 作者单位： | 长安大学工程机械学院,陕西西安710061 |
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| 摘 要： | 为了提高产品在市场中的竞争力，将产品造型、产品技术功能和目标用户联系起来，分析新产品在开发初期如何明确产品的价值所在，如何挖掘产品的潜在价值，最后对产品价值进行分析和评估，从而得到满足顾客需求和期望值的创造性产品。
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| 关 键 词： | SET（社会-经济-技术）因素 产品价值机会缺口 价值机会分析 产品造型 产品技术功能 |
Creating Breakthrough Products is the Organic Integration of Modeling the Technology and the Value |
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| YANG Ming,ZHANG Tao,YI Jun.Creating Breakthrough Products is the Organic Integration of Modeling the Technology and the Value[J].Guangxi Machinery,2012(9):148-151. |
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| Authors: | YANG Ming ZHANG Tao YI Jun |
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| Affiliation: | ( College of Construction Machinery, Changan University, Xi＇an 710061, China ) |
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| Abstract: | As the improvement of the market economic system, and how to constantly improve the competitiveness of products in the market is always the target of many enterprises, in order to improve the competitiveness of products in the market, this paper will combine product modeling with the product technical-function and target-users so as to analyze how to determine the value of the products in the beginning of new product development, how to embody the value opportunity of the products, finally analyze and evaluate the value opportunity of the products, Then get the creating breakthrough products in order to satisfied customer needs and expectations. |
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| Keywords: | SET （social-economy-technology） factors product opportunity gap value opportunity analysis product modeling product technical function |
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