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Attention and automaticity in the processing of self-relevant information.
Authors:Bargh   John A.
Abstract:
Studied the neglected aspect of social cognition: the way people select information for further processing from the vast amount available in social environments. A dichotic listening task was used in which 141 undergraduate Ss attended to or ignored self-relevant stimuli. It was found that self-relevant information required fewer attentional resources when presented to the attended channel, but more when presented to the rejected channel, relative to neutral words. This differential capacity allocation occurred despite Ss' lack of awareness of the contents of the rejected channel. Results support the existence and interaction of the 2 processes of attention in social information processing: a control process that regulates the contents of conscious awareness and an automatic process that attracts attention to stimuli without conscious intent. (70 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)
Keywords:
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