In Search of the "Ideal" Pear (pyrus spp.): Results of a Multidisciplinary Exploration |
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Authors: | SR Jaeger CM Lund K Lau FR Harker |
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Affiliation: | The authors are with the Horticulture and Food Research Institute of New Zealand Ltd, Mt Albert Research Center, Private Bag 92 169, Auckland, New Zealand. Author Jaeger is now with The Univ. of Aukland, Dept. of Marketing, Private Bag 92019, Aukland, NZ. Direct inquiries to author Jaeger (). |
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Abstract: | Preference mapping with 10 pears identified 3 segments among New Zealand consumers. While 1 segment preferred ripe European cultivars, another rejected only the seedling with strong off‐flavors. A 3rd segment combined the 2 former segments, but also rejected 2 hybrid samples. Survey responses to the question “To me, the ideal pear is ?” from a 2nd consumer sample confirmed the general preference for juicy and sweet pears, the key characteristics of ripeness. A separate appearance evaluation revealed 4 segments based on color and shape. Combining information from several sources resulted in suggestions for new breeding directions for pears, while highlighting the importance of appearance and the need for more extensive measurements. |
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Keywords: | preference mapping sensory profiling consumer acceptability product innovation |
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