| 地方电视台创建品牌的对策思考 |
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| 引用本文： | 张海玲.地方电视台创建品牌的对策思考[J].淮海工学院学报,2002(4). |
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| 作者姓名： | 张海玲 |
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| 作者单位： | 连云港电视台 江苏连云港222003 |
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| 摘 要： | 品牌是企业竞争致胜的法宝,对电视行业同样如此,地方电视台要在竞争中求发展必须创立自己的品牌栏目。阐述了实施品牌战略对于地方台生存发展的重要意义和价值,对地方台创品牌难的原因以及创立品牌栏目的有效途进行了探讨。
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| 关 键 词： | 品牌 竞争 宣传效能 地方特色 个性色彩 |
The Strategies for the Creating of Outstanding Brands for Local TV Stations |
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| Zhang Hailing.The Strategies for the Creating of Outstanding Brands for Local TV Stations[J].Journal of Huaihai Institute of Technology:Natural Sciences Edition,2002(4). |
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| Authors: | Zhang Hailing |
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| Affiliation: | Lianyungang Television Station Lianyungang Jiangsu 222001 |
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| Abstract: | An outstanding brand is the magic weapon for competition among enterprises. Such a rule is also applied to TV programmers trades. Thus, a local TV station has to create its own representative programmers in order to hold a seat in intensive competition. This paper presents a comprehensive analysis from three angles: the values of an outstanding brand, the reason for the scarcity of them by local TV station and some effective ways to create them. In such a way, this paper expounds and proves the importance and value of creating representative TV programmers for the existence and development of local TV stations. |
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| Keywords: | outstanding brands competition and efficacy of mass media disdinctive local features and specific character |
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