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| 中国文化元素在电视节目包装中的应用 | |
| 引用本文： | 毛文. 中国文化元素在电视节目包装中的应用[J]. 中国有线电视, 2010, 0(7): 850-853 |
| 作者姓名： | 毛文 |
| 作者单位： | 河南工业大学,河南,郑州,450001 |
| 摘 要： | 电视节目包装增强了电视节目的品牌形象识别功能,包装元素是包装作品的有机组成部分,节目包装设计要突出中国文化特色,离不开中国文化元素的运用,介绍丝绸及书法元素在电视节目包装中的应用。 |
| 关 键 词： | 中国文化元素 电视节目包装 节目片头 |
The Application of Chinese Cultural in Television Program Packaging |
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| MAO Wen. The Application of Chinese Cultural in Television Program Packaging[J]. China Digital Cable TV, 2010, 0(7): 850-853 | |
| Authors: | MAO Wen |
| Affiliation: | MAO Wen (Henan University of Technology,Henan Zhengzhou 450001 China) |
| Abstract: | Television Program packaging can enhance the television program＇s brand recognition.Chinese cultural elements are important when highlighting the characteristics of Chinese culture.This article describes silk and calligraphy on Television Program packaging. |
| Keywords: | Chinese cultural elements television program packaging television film title |
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