4C理论在有机化工产品自营贸易中的应用

有机化工产品自营业务是化工销售分公司根据当前市场形势推出的新的业务方式。分析有机化工产品的营销特点。利用4C营销理论指导营销策略的制定,规范自营贸易业务,获取客户的实际需求,根据客户能够接受的最大成本确定价格,为客户提供便利,保证持续、有效的沟通和自营贸易业务的顺利开展。

Application of 4Cs Theory to Self-supported Trade of Organic Chemical Product

Self - supported business of organic chemical product is a new mode of business put forward by the Chemical Marketing Branch based on the present market situation.We analyzed the special marketing features of organic chemical product,directed to make up marketing policy in the guidance of 4Cs theory,standardized self- support trade business, so we learned real demand of the customers and determined the prices based on customers most acceptable cost; thus we offered great convenience for the customers,ensuring continuous,effective communication and smooth development of self - support trade.