| 中国3G运营商的目标市场与业务模式初探 |
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| 引用本文： | 姚群峰.中国3G运营商的目标市场与业务模式初探[J].电信科学,2003,19(10):1-4. |
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| 作者姓名： | 姚群峰 |
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| 作者单位： | 中国电信集团北京研究院,北京,100035 |
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| 摘 要： | 中国3G业务的市场需求有两个方面：一是迅猛增长、规模庞大的用户群对移动语音业务的需求；二是较高收入用户群对移动数据业务的需求。3G运营商的目标市场包括大众用户对移动语音的需求、大众用户对移动数据业务的需求、企业用户对移动数据业务的需求以及批发型用户的需求等。本结合国内外移动运营商的数据业务开展状况，初步探讨了中国3G运营商的移动数据业务模式和3G业务的收入模式。
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| 关 键 词： | 中国 目标市场 业务模式 3G运营商 移动数据业务 移动通信 市场需求 |
| 修稿时间： | 2003年8月21日 |
Primary Research on Target Market and Business Model of China's 3G Operators |
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| Yao Qunfeng.Primary Research on Target Market and Business Model of China''''s 3G Operators[J].Telecommunications Science,2003,19(10):1-4. |
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| Authors: | Yao Qunfeng |
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| Abstract: | The ma rk et demand of China's3G services includes two aspects:one is the mass market's huge demand for voice service,and the other is the high-end subscribers' demand for mobile data services.The target market of China's3G operators includes mass market's demand for mobile voice service,consumers' demand for mobile data servi ces,enterprises' demand for mobile data services,and whole-sale customers' deman d.Considering the development of the present MNO's mobile data services,the auth or primarily discusses that China's3G operators should provide which kind of key services,and that the operators will have two kinds of revenue models,re-sale r evenue and whole-sale revenue. |
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| Keywords: | G mobile operator target market business model |
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