| 增强企业竞争优势的策略分析 |
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| 引用本文： | 廖远琳,刘枥铠,施国政.增强企业竞争优势的策略分析[J].重庆工学院学报,2004,18(6):77-79. |
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| 作者姓名： | 廖远琳 刘枥铠 施国政 |
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| 作者单位： | 南京财经大学 南京 210003
(廖远琳)，西南政法大学 重庆 400031
(刘枥铠)，南京大学 南京 210003(施国政) |
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| 摘 要： | 产品的竞争优势来源于客户的满意度和超额利润的实现。企业应当关注如何增强产品的使用价值,增加产品的附加值;如何让顾客更多地认知并认同产品的使用价值;如何提高客户满意度。采用了双柱图来分析产品的价格、产品的使用价值和客户满意度、企业竞争优势之间的关系。
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| 关 键 词： | 使用价值 竞争优势 顾客认知 顾客认同 |
| 文章编号： | 1671-0924(2004)06-0077-03 |
| 修稿时间： | 2004年4月29日 |
On the Strategies of Increasing the Competitive Advantage of Enterprises |
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| LIAO Yuan-lin,LIU Li-kai,SHI Guo-zheng.On the Strategies of Increasing the Competitive Advantage of Enterprises[J].Journal of Chongqing Institute of Technology,2004,18(6):77-79. |
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| Authors: | LIAO Yuan-lin LIU Li-kai SHI Guo-zheng |
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| Affiliation: | LIAO Yuan-lin~1,LIU Li-kai~2,SHI Guo-zheng~3 |
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| Abstract: | The competitive advantage of products comes from the degree of the customers and the realization of extra profits. Enterprises should pay close attention to increasing the use value and added value of products, how to make customers know and identify with the use value of products, and how to increase the degree of customers' satisfaction. This paper uses columns to analyze the relationship among the product prices, product use value, customers' satisfaction degree and enterprises' competitive advantages. |
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| Keywords: | use value competitive advantage customers' cognition customers' identification |
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