色彩心理效应模型在人性化Web导购系统中的搭建与应用

人性化、个性化系统是现代Web商务系统的一个发展趋势,也是人工心理的一个研究方向。本文以服装选购系统为例,对人类情感的重要影响因素之一——色彩心理效应进行了进一步的深入研究。文中首次使用人工神经网络对色彩带来的膨胀紧缩感的心理效应进行数学建模,并且在服装导购系统中进行应用算法的设计和实施,从而实现了一种心理效应由感性描述到理性模型的转化,同时也使人性化、个性化智能系统的理念得到进一步完善。实验结果表明此数学模型能够较好的模拟色彩给人带来的膨胀紧缩感,在系统中的应用效果也收到了用户的好评。

Build and Application of Color's Psychological Effect Model in Humanness Web Guide System

The individualized system is one of the development trends of the modern Web business system; which is also one of the research directions of the Artificial Psychology. Taken the clothing shopping guide system for example, the Color' s Psychological Effect, which is one of the most important influential elements in human emotion, has been deeper studied.In this paper, the mathe- matics model of color' s expand & shrink effect is made by using ANN, and then a applied arithmetic of the model is designed and used in the intelligent humanness guide system, which completes the translation of a psychology effect from a sensible discribe to a rational model and makes the system more consummate. After testing the output of ANN model, result shows that this model can simulate color' s expand & shrink effect with low error. The application in the systerm also gets users' praise.