重庆购房户住宅需求取向分析

为了解决重庆房地产市场住宅市场供求不平衡这一个难题，我们提出了住宅产业化这个方案，但是在大规模的生产产业化住宅以前，首先必须知道重庆市居民对住宅的需求取向，正是因为这个原因，我们进行了一次问卷调查。问卷调查的目的是：摸清影响重庆市潜在购房户购房行为的因素，为重庆住宅产业化工程的实施构建一个模型。因此本文的目的就是：分析影响重庆市潜在购房户购房行为的因素，找出本市居民喜欢的住宅类型，我们研究组的总体研究目的是：立足于本地的资源，探索在重庆实施住宅产业化工程的可行性，如果可行，那么我们将在充分利用本地建筑材料的基础上，设计出切实可行的产业化住宅模型。在目前这个阶段，工作的重心是摸清重庆建筑业的概况，为下一步的研究铺平道路。而本文的中心是：找出本市居民喜欢的住宅类型。

Potential Homebuyer's Preference in Chongqing

Manufactured Affordable Housing (MAH) is recommended to address the mismatch between demand and supply in the housing market in Chongqing, which is the fourth metropolis in China and has huge housing demand due to a gigantic population of 30.6 million. A model for massive housing production needs to be developed in order to determine the potential homebuyers' preferences. A questionnaire is designed as a tool to retrieve the factors, which affect the potential home buyers' behaviour, the necessary information about their perception for the housing market, their preferences for housing, and to describe the adoption of suitable housing under the main topic of "MAH in Chongqing". This paper aims to highlight the factors that affect the purchase of housing and the preference of the potential homebuyers in Chongqing. The overall research objectives are to use the concept of MAH to examine the feasibility and viability for its use in Chongqing, and to design a suitable type of MAH for use in Chongqing, by maximizing the use of indigenous resources from the region as one of the major considerations. At this stage, investigation has been carried out to identify the basic characteristics of the construction industry in Chongqing to set the scene for the housing research. This paper is mainly to identify the potential homebuyer's preference and their demand for home purchase in Chongqing.