Development of a fuzzy push delivery scheme for Internet sites

Push technology is the term recently linked with Web-based products to indicate the built-in capability of the software package to deliver relevant information to the user automatically. In this paper, a fuzzy push delivery scheme is described which 'observes' the movements of the user within the Web pages and then evaluates the personal interests and preferences of the user. With the information available from the fuzzy scheme, Web site information favoured by visitors can be 'pushed' to them without even being requested. To verify the feasibility of the concept, a Web site with various shopping spots has been developed with built-in functions to detect the time of stay in various sites by visitors . Output from the proposed fuzzy scheme is compared with the perception of the interest level given by the visitors themselves for its evaluation. The built-in feature of the scheme can significantly enhance the functionality and attractiveness of the Web site involved and hence improve its competitiveness in the global market. The development of the proposed scheme and its evaluation in an emulated Internet environment are covered in the paper.