| 中国的名牌及名牌战略的实施 |
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| 引用本文： | 易志华.中国的名牌及名牌战略的实施[J].武汉理工大学学报,2002,24(8):93-95. |
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| 作者姓名： | 易志华 |
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| 作者单位： | 武汉理工大学 |
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| 摘 要： | 名牌战略是企业参与现代市场竞争的一项重要战略，基于中国国内名牌与世界名牌的差距，对创建中国名牌应走出的误区以及应采取的相应措施进行了有益的探讨。
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| 关 键 词： | 中国 名牌战略 名牌 企业发展 市场竞争 经营策略 |
| 文章编号： | 1671-4431(2002)08-0093-03 |
| 修稿时间： | 2002年6月8日 |
China's Famous Brand and the Execution of Its Straegy |
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| Yi Zhihua Assoc. Research Fellow,Dept. of United Battle Line,WUT,Wuhan ,China..China''''s Famous Brand and the Execution of Its Straegy[J].Journal of Wuhan University of Technology,2002,24(8):93-95. |
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| Authors: | Yi Zhihua Assoc Research Fellow Dept of United Battle Line WUT Wuhan China |
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| Affiliation: | Yi Zhihua Assoc. Research Fellow,Dept. of United Battle Line,WUT,Wuhan 430070,China. |
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| Abstract: | The strateyy famous brand is an important strategy by whick enterprises compete in the modern market. The strategy of famous brand has been accepted by more and more people. Basing on the difference between the famous brand in China and that of the world, the article gives a valuable discussion about helping people get rid of the long standing mistaken ideas while creating China's famous brand and taking corresponding measures. |
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| Keywords: | famous brand execution strategy |
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