Effects of expert and referent influence, physical attractiveness, and gender on perceptions of counselor attributes.

Investigated the predictions of social influence theory with respect to Ss' perceptions of counselors' professional and personal attributes and Ss' evaluations of the counselors. Expert and referent power bases and influence attempts were crossed with levels of counselor physical attractiveness together with S and counselor gender in a counseling analog. 64 male and 64 female undergraduates viewed 1 of 8 videotaped simulated counseling interviews and completed rating forms assessing their perceptions and evaluations. Analyses supported social influence theory in that (a) expert conditions produced higher ratings of professional attributes than did referent conditions, (b) referent conditions produced higher ratings of personal attributes than did expert conditions, (c) congruent conditions (power base and influence attempt) produced higher ratings than did incongruent conditions on all measures, and (d) physical attractiveness mediated the effects of congruence for personal but not for professional attributes. No gender differences were present. Implications for the social influence process are discussed. (26 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)