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Socially inspired search and ranking in mobile social networking: concepts and challenges
Authors:Yufeng Wang  Akihiro Nakao and Jianhua Ma
Affiliation:(1) Yahoo! Research, Avd. Diagonal 177, 08018 Barcelona, Spain
Abstract:In this paper, we provide an overview of challenges in mobile search and ranking, and envision the fundamental features that should be satisfied. We argue that two principles will help improve the relevance and quality of mobile search and ranking: the first one is to examine both intrinsic content features and context of items (usage statistics and social features, etc.); and the second one lies in that no algorithms can replace the objectivity of a human being—let users define the sites that they feel are relevant, leverage their social networks, and over time see their results become highly personalized. Specifically, wireless-virtualcommunity-based mobile search and ranking architecture is proposed in this paper, in which communities act as a first class abstraction for information sharing. Then, we introduce briefly the potential procedures of achieving high relevance and quality in mobile search and ranking based on wireless virtual community.
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