关于高职院校广告设计教育的几点思考

随着高校扩招,高职院校广告设计专业学生增多,如何培养动手能力又快又强,理论基础知识扎实的设计人才,来缓和设计人才严峻的就业形势,这是摆在当今广告设计教育中的一个重要课题。这就要求高校坚持市场与教育相结合的原则,专业设置课程多样化,提高高等教育的质量,建立合理的知识结构,以就业为导向,根据广告业的需求,从市场出发,转变教师角色,发挥学生主动性,适应市场变化,培养实用型人才。

On the Ad Design Education in Higher Vocational Colleges

With the increased enrollment in institutions of higher learning,there are more and more students majored in Ad Design.In order to release the grim employment situation for design graduates,one of the key tasks in current Ad education is to foster personnel with high operation ability as well as sufficient theories. Therefore,colleges should uphold the principle of education consisting with markets.To be specific,the col- leges must improve the quality of higher education by diversifying the subjects and es...