基于意象转化的重卡产品造型设计研究

目的探究意象转化在设计中的方法与流程,研究意象转化在重卡造型中的运用。方法以徐工重卡造型设计为例,对重型卡车造型要素进行对比分析与提炼,确定其意象主题和具象载体,并运用意象转化流程将其转化为意象元素,融合于设计之中。结论通过意象转化分析,建立了重卡产品的设计流程,并在其造型设计中加以运用,最终强化产品意象的表达,增强产品与用户的交流,降低产品开发的不确定性。

Design of Heavy Truck Based on Image Transformation

The work aims to explore the method and process of image transformation in design, and study the application of image transformation in heavy truck modeling. Taking XCMG heavy truck modeling design as an example, the modeling elements of heavy truck were compared and refined to determine its image theme and concrete carrier, and the image transformation process was used to transform it into image elements, which were integrated into the design. Through the analysis on image transformation, the design process of heavy truck products is established and applied in its modeling design, which ultimately strengthens the expression of product image, enhances the communication between products and users, and reduces the uncertainty of product development.